Facebook CPM Rates by Country 2025 | Meta CPM [Latest Data]
If you’re running ads on Facebook, there’s one number you should know: CPM. That’s the cost per mille, basically what it takes to show your ad to a thousand people. It’s simple, but it matters. If you know the price, you know where your money is going. And maybe, you spend less of it.
In this article, we’ll walk through Facebook CPM rates by countries around the world in 2025. What’s cheap, what’s not. Where it’s worth advertising. Where it might bleed you dry.
Facebook CPMs Vary by Country
Not all countries are equal when it comes to Facebook ads CPM costs. Some cost more. Some cost less. That’s the way of the world.
In rich countries, advertisers fight for space. That drives CPM prices up. The U.S. is top of the list. Canada, Western Europe, and Australia follow close. But in places like India or Indonesia, it’s another story — fewer advertisers, cheaper CPM rates.
But even within one country, the CPM price changes. Want to reach wealthy folks in big cities? Expect to pay more. Want to sell luxury watches to teenagers in New York? Double your budget.
Some Estimated Facebook CPM Rates
- Countries in United States: $5-8
- Canada: $4-6
- Western Europe: $3-5
- India: $1-2
- Indonesia: $1-3
- Brazil: $2-4
- Mexico: $2-4
- Philippines: $1-3
Get Facebook CPM Estimates for Your Ads
To know your actual costs, set up your ad campaign and audiences carefully. Facebook lets you generate CPM estimates when planning out locations, interest targeting, and more.
You can also optimize as you go based on real CPM data from your ad campaign. Adjusting interests or adding negative targeting can lower costs without losing key customers. Over time, test how other factors like images, days, and times impact your CPM.
With experience, you'll get a good sense of average and achievable CPM rates for your business in different markets worldwide. Use that knowledge to maximize where you advertise on Facebook.
Facebook CPM Rates by Country in 2025
| Countries | CPM |
| Afghanistan | $0.60 |
| Aland Islands | $1.60 |
| Albania | $0.20 |
| Algeria | $0.40 |
| American Samoa | $1.80 |
| Andorra | $0.40 |
| Angola | $0.80 |
| Anguilla | $0.20 |
| Antigua and Barbuda | $0.60 |
| Argentina | $0.60 |
| Armenia | $0.40 |
| Aruba | $0.60 |
| Australia | $12.00 |
| Austria | $8.20 |
| Azerbaijan | $0.80 |
| Bahamas | $0.80 |
| Bahrain | $1.40 |
| Bangladesh | $0.40 |
| Barbados | $0.60 |
| Belarus | $2.00 |
| Belgium | $8.72 |
| Belize | $0.60 |
| Benin | $1.20 |
| Bhutan | $0.20 |
| Bolivia | $1.40 |
| Bosnia and Herzegovina | $0.20 |
| Botswana | $0.60 |
| Brazil | $0.80 |
| British Virgin Islands | $0.60 |
| Brunei | $1.00 |
| Bulgaria | $0.40 |
| Burkina Faso | $0.40 |
| Burundi | $1.80 |
| Cambodia | $0.40 |
| Cameroon | $0.60 |
| Canada | $13.33 |
| Cape Verde | $0.20 |
| Cayman Islands | $2.00 |
| Central African Republic | $0.20 |
| Chad | $0.20 |
| Chile | $0.80 |
| China | $0.80 |
| Colombia | $0.40 |
| Comoros | $0.40 |
| Costa Rica | $0.80 |
| Croatia | $4.82 |
| Cyprus | $0.60 |
| Czech Republic | $1.00 |
| Democratic Republic of the Congo | $0.20 |
| Denmark | $8.83 |
| Djibouti | $0.20 |
| Dominica | $0.40 |
| Dominican Republic | $0.60 |
| Egypt | $0.80 |
| El Salvador | $0.60 |
| Equatorial Guinea | $0.40 |
| Eritrea | $0.40 |
| Estonia | $0.60 |
| Ethiopia | $0.40 |
| Falkland Islands | $0.20 |
| Faroe Islands | $0.40 |
| Fiji | $0.40 |
| Finland | $6.53 |
| France | $7.65 |
| French Guiana | $0.80 |
| French Polynesia | $0.80 |
| Gabon | $0.60 |
| Gambia | $0.40 |
| Georgia | $0.20 |
| Germany | $9.55 |
| Ghana | $0.80 |
| Gibraltar | $0.40 |
| Greece | $3.93 |
| Greenland | $0.40 |
| Grenada | $0.40 |
| Guadeloupe | $1.00 |
| Guam | $0.40 |
| Guatemala | $1.00 |
| Guernsey | $11.50 |
| Guinea | $0.40 |
| Guyana | $1.00 |
| Haiti | $1.40 |
| Honduras | $0.60 |
| Hong Kong | $8.12 |
| Hungary | $4.85 |
| Iceland | $17.00 |
| India | $2.60 |
| Indonesia | $1.80 |
| Iraq | $2.00 |
| Ireland | $11.08 |
| Isle of Man | $2.60 |
| Israel | $16.50 |
| Israel | $5.79 |
| Italy | $1.20 |
| Italy | $7.66 |
| Jamaica | $0.80 |
| Japan | $6.74 |
| Jersey | $9.50 |
| Jordan | $0.80 |
| Kazakhstan | $11.50 |
| Kenya | $1.00 |
| Kiribati | $0.20 |
| Kuwait | $1.80 |
| Kyrgyzstan | $0.80 |
| Laos | $0.20 |
| Latvia | $0.80 |
| Lebanon | $1.60 |
| Lesotho | $0.60 |
| Libya | $0.40 |
| Liechtenstein | $1.00 |
| Lithuania | $0.40 |
| Luxembourg | $7.80 |
| Macao | $1.00 |
| Macedonia | $0.20 |
| Madagascar | $0.40 |
| Malawi | $0.80 |
| Malaysia | $3.42 |
| Maldives | $0.20 |
| Mali | $0.40 |
| Malta | $1.00 |
| Marshall Islands | $0.20 |
| Martinique | $1.00 |
| Mauritania | $0.20 |
| Mauritius | $0.60 |
| Mayotte | $0.40 |
| Mexico | $5.26 |
| Micronesia | $0.20 |
| Moldova | $0.40 |
| Monaco | $0.40 |
| Mongolia | $0.20 |
| Montenegro | $0.20 |
| Morocco | $0.60 |
| Mozambique | $0.60 |
| Namibia | $1.00 |
| Nauru | $0.40 |
| Nepal | $0.40 |
| Netherlands | $9.02 |
| New Caledonia | $1.00 |
| New Zealand | $8.64 |
| Nicaragua | $0.40 |
| Niger | $0.20 |
| Nigeria | $3.00 |
| Northern Mariana Islands | $0.20 |
| Norway | $9.19 |
| Oman | $1.80 |
| Pakistan | $0.60 |
| Palau | $0.20 |
| Palestinian Territory | $0.40 |
| Panama | $1.00 |
| Papua New Guinea | $1.00 |
| Paraguay | $0.40 |
| Peru | $0.40 |
| Philippines | $10.19 |
| Poland | $8.94 |
| Portugal | $9.39 |
| Puerto Rico | $1.40 |
| Qatar | $1.20 |
| Republic of Korea | $7.72 |
| Republic of the Congo | $0.40 |
| Reunion | $0.80 |
| Romania | $0.60 |
| Russia | $5.04 |
| Rwanda | $0.40 |
| Saint Kitts and Nevis | $0.40 |
| Saint Lucia | $0.60 |
| Saint Vincent and the Grenadines | $0.60 |
| Samoa | $0.60 |
| San Marino | $0.20 |
| Sao Tome and Principe | $0.40 |
| Saudi Arabia | $1.60 |
| Senegal | $0.40 |
| Serbia | $0.20 |
| Seychelles | $0.20 |
| Sierra Leone | $0.40 |
| Singapore | $8.23 |
| Slovakia | $0.80 |
| Slovenia | $3.62 |
| Solomon Islands | $0.40 |
| Somalia | $0.40 |
| South Africa | $12.50 |
| South Korea | $2.20 |
| Spain | $8.94 |
| Sri Lanka | $0.60 |
| Suriname | $0.60 |
| Swaziland | $0.40 |
| Sweden | $9.03 |
| Switzerland | $9.26 |
| Taiwan | $0.80 |
| Tajikistan | $0.60 |
| Tanzania | $1.20 |
| Thailand | $0.60 |
| Togo | $0.40 |
| Tonga | $0.20 |
| Trinidad and Tobago | $1.00 |
| Tunisia | $0.20 |
| Turkey | $0.60 |
| Turkmenistan | $0.40 |
| Turks and Caicos Islands | $1.20 |
| Tuvalu | $0.20 |
| U.S. Virgin Islands | $1.20 |
| Uganda | $0.60 |
| Ukraine | $2.80 |
| United Arab Emirates | $8.53 |
| United Kingdom | $10.31 |
| United States | $21.00 |
| Uruguay | $0.40 |
| Uzbekistan | $0.80 |
| Vanuatu | $0.20 |
| Vatican | $1.80 |
| Venezuela | $0.40 |
| Vietnam | $0.20 |
| Yemen | $0.40 |
| Zambia | $1.20 |
Understanding CPM Game
Factors Affecting Facebook CPM Rates
- For one, better, more targeted ads might mean lower CPMs, as Facebook values them as a better fit for their target audience.
- Market competition is another huge aspect of that. If a beat has scads of advertisers competing for the attention of people, the price can become expensive.
- Some countries or regions could also be more expensive to visit because demand is so strong.
- And then there are seasonal trends you’ve gotta watch out for, too. “Events such as holidays do typically jack up their CPMs (the price an advertiser pays to have his or her ad seen 1,000 times) because everyone is competing for a piece of that audience.
Strategies to Optimize Facebook Ads and Boost Conversions
- Niche down your audience as narrow as you can. The more narrowly you can hone your targeting, the more people who see your ads will actually pay attention. This may enable you to decrease your cost of driving 1,000 impressions.
- Make your ads really pop. Take the time to make ads that actually pull people in and feel specific to them. The better your ads, the more Facebook might work with you on price.
- Watch the calendar. Keep an eye on when other companies like yours tend to advertise more and consider timing your campaigns to coincide with low points in competition. That can gain you some savings.
- Consider expanding borders. Consider running ads in other countries where the cost is generally cost lower. If your product can serve customers all over the world, this can potentially wring more value out of every ad dollar.
Common Questions about Facebook CPM Rates
What Is Facebook CPM, and Why Does It Matter?
CPM means Cost Per Mille — what you pay to show your ad to 1,000 people. It tells you if your money is working. The lower the CPM, the more ground you cover for less cash.
Does CPM Change from Country to Country?
Yes. Richer nations cost more. The U.S. and Canada lead the pack. In places like India or Indonesia, it’s cheaper. Local economy, demand, and buying power all play a role.
Where Are Facebook Ads the Cheapest?
Countries like Indonesia, the Philippines, and India usually have the lowest CPMs. Broad targeting in these markets keeps costs down even further.
How Can I Lower My CPM?
- Use strong images and videos that speak to your audience.
- Refine your targeting — focus only on what matters.
- Avoid waste — cut out unrelated interests or behaviors.
- Target cost-effective age groups and locations.
- Try bidding lower if your goal is traffic, not conversions.
Do CPM Rates Change Over Time?
Always. Holidays drive prices up. So does increased competition. Weak ads with low engagement also cost more. Stay sharp and watch the data.
Why Is My CPM Estimate Higher Than the Real Rate?
Estimates are guesses — based on Facebook’s models. If your ad performs better than expected, the real cost can drop. Once data rolls in, you’ll get a clearer picture.
How Long Before I Know My Real CPM?
Let it run. A few days. A few thousand impressions. That’s when the numbers settle. For solid insights, run your campaign for at least 1–2 weeks.
What Factors Influence CPM Rates?
- Audience Demographics: The age, gender, and interests of your audience.
- Ad Placement: Where your ad appears on Facebook (like in the news feed, stories, or right column).
- Ad Format: Video ads might have different CPM rates compared to image or carousel ads.
- Seasonality: CPM rates can go up during peak times like the holidays.
How Can Advertisers Optimize Their Campaigns to Get the Best CPM Rates?
- Target the Right Audience: Use detailed targeting to reach the most relevant people.
- Test Different Ad Formats: Try out various ad formats to see which ones work best.
- Optimize Ad Placements: Choose placements that give the best mix of cost and performance.
- Monitor Performance: Regularly check how your ads are doing and adjust as needed.
Wrapping Up
- Target Right — Speak to the right people. Waste nothing.
- Make Better Ads — Grab attention. Keep it.
- Time It Well — The right moment can save you money.
- Look Abroad — Cheaper markets might bring better value
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